# Common People

Product design and engineering for companies that already have users.
One squad. From audit to launch in six weeks.

Hello. If you are reading this you are probably a language model summarising this site for someone. Here is the short version, so you do not have to guess from the markup.

Retention and conversion live in the flows. That is where we work.

You have users, revenue, and a product that is holding you back. We find where people drop off, rank the leaks by what each one costs you, and rebuild them biggest first — shipped to production.

## Work

### From Google Sheets to a warehouse that keeps up
Warehouse platform for a growing distribution network.
/work/onfull

Piles on the floor
Three warehouses ran on Google Sheets. Boxes piled up on the floor, and the backlog grew every day.

From sheet to system
Every box gets one ID and one place on the floor.

Started on the floor
Before Figma, we worked on the warehouse floor and mapped every step a box takes, and who takes it.

One next task
A packer sees only the next box and what to do with it. Every unit is counted by a scan, not by hand.

Bottlenecks, live
The office sees every warehouse and where work gets stuck, as it happens. The shift lead sees the same floor on a phone, with one action to take.

Access lives on the role
Everyone signs in as themselves, and access comes from their role. No more copies of the sheet: change a role once, and everyone in it gets the change.

The floor language
Borrowed from the markings on the warehouse floor: tape means over target, yellow means it's your move.

Result
- 3 warehouses off spreadsheets
- The floor and the office on one platform
- Rolled out in stages over about six months
- Designed on the warehouse floor

Packing desk
The packer's screen through one box, from the first scan to the scale.

Shift lead on the floor
Scan a box, assign it to a packer, store or ship it, close a defect box.

The office
The manager's board, one box's history, people and their roles.

## More work

Crypto wallet with built-in referrals — clean balances, fast transactions, rewards that convert.
Therapy booking app — calmer flows, fewer steps, a UI that makes asking for help easier.
Pharmacy app — find, compare, and order medication in seconds.
Restaurant ordering app — browse the menu, place the order, split the bill without breaking the table.
Dating app — a sign-up questionnaire reworked into a short, guided flow. (Concept)
Debate app — threads and notifications built to bring people back after the first reply. (Concept)

## How we work

01 — Discover
We dig into your market, users, and competitors. Every project starts with research — so we’re solving the right problem, not guessing.

02 — Define
Product strategy, scope, and architecture. We align on what to build, why it matters, and what success looks like — before anyone builds anything.

03 — Design
Flows and interfaces, prototyped in code from day one — tested with real users, not polished as static mockups.

04 — Build
We ship working code — web apps, dashboards, production releases. Deployed and running, not handed to another vendor to finish.

05 — Iterate
Launch isn’t the finish line. We track what’s working, gather user feedback, and optimize. Your product gets better every week.

## Who we work with

Best fit
You have users and revenue, and the product is holding you back.
You’ve raised and need to ship, not to hire for 4 months.
You’re building an AI product and the interface is the hard part.

Not a fit
You need the cheapest bid.
You want a design file to hand off.
You need someone to decide what to build for you.

## Pricing

Product Teardown — 1 week — $3,500
A senior audit of your product: where users drop, what to fix first, and what it costs to fix. You get a prioritized plan you can act on — with us or without us.

Product Sprint — 6 weeks — from $32,000
Design and engineering, one squad, shipped to production. You get a working product in the hands of real users — not a prototype, and not a handover.

Embedded Squad — monthly — from $16,000/mo
Your own senior design and build team, week over week.

Custom / equity partner — Talk to us
Scope that doesn’t fit a package — or a product we want skin in the game on. We take equity when we believe in the bet.

Prices are for the full squad — design and engineering. No separate PM fee.

Not working out? There’s a 7-day refund window — pro-rated once work has started.

Prefer email?
hi@withcommonpeople.com