Product design and engineering for companies that already have users.

One squad. From audit to launch in six weeks.

Previously worked with

More work

  • Crypto wallet with built-in referrals — clean balances, fast transactions, rewards that convert.

    Crypto wallet with built-in referrals — clean balances, fast transactions, rewards that convert.

  • Therapy booking app — calmer flows, fewer steps, a UI that makes asking for help easier.

    Therapy booking app — calmer flows, fewer steps, a UI that makes asking for help easier.

  • Pharmacy app — find, compare, and order medication in seconds.

    Pharmacy app — find, compare, and order medication in seconds.

  • Restaurant ordering app — browse the menu, place the order, split the bill without breaking the table.

    Restaurant ordering app — browse the menu, place the order, split the bill without breaking the table.

  • Dating app — a sign-up questionnaire reworked into a short, guided flow.

    Dating app — a sign-up questionnaire reworked into a short, guided flow.

    Concept

  • Debate app — threads and notifications built to bring people back after the first reply.

    Debate app — threads and notifications built to bring people back after the first reply.

    Concept

Common People made our brand feel like us for the first time. Can’t really ask for more than that.
Matt, CTO

Matt, CTO

Prefer email? hi@withcommonpeople.com

Retention and conversion live in the flows. That is where we work.

You have users, revenue, and a product that is holding you back. We find where people drop off, rank the leaks by what each one costs you, and rebuild them biggest first — shipped to production.

How we work

  1. 01

    Discover

    We dig into your market, users, and competitors. Every project starts with research — so we’re solving the right problem, not guessing.

  2. 02

    Define

    Product strategy, scope, and architecture. We align on what to build, why it matters, and what success looks like — before anyone builds anything.

  3. 03

    Design

    Flows and interfaces, prototyped in code from day one — tested with real users, not polished as static mockups.

  4. 04

    Build

    We ship working code — web apps, dashboards, production releases. Deployed and running, not handed to another vendor to finish.

  5. 05

    Iterate

    Launch isn’t the finish line. We track what’s working, gather user feedback, and optimize. Your product gets better every week.

Who we work with

Best fit

  • You have users and revenue, and the product is holding you back.
  • You’ve raised and need to ship, not to hire for 4 months.
  • You’re building an AI product and the interface is the hard part.

Not a fit

  • You need the cheapest bid.
  • You want a design file to hand off.
  • You need someone to decide what to build for you.

Trusted by

  • Honestly the easiest studio experience we’ve had. Great design, zero drama.
    Eve

    Eve — Co-founder, Icebreaker

  • Working with Common People was refreshingly straightforward — they listened, delivered, and didn’t overcomplicate things.
    Nik McFly

    Nik McFly — Former Co-Founder, InsiderClout

  • No fluff, no endless revisions loop. They just got what we were going for right away.
    Tim

    Tim — COO, Changebox

  • We came to them with a messy brief and tight deadline. They figured it out and nailed it.
    Denis S.

    Denis S. — Founder, Daribar

Questions people ask before signing

How much does a project cost?

A Product Teardown is $3,500 for one week. A six-week Product Sprint starts at $32,000. An Embedded Squad starts at $16,000 a month. Anything that doesn’t fit those, we quote.

See pricing

Do you only design, or do you build too?

Both, and by the same people. What you get back is deployed code, not a folder of screens for someone else to build.

Can you work alongside our own team?

Yes. Tell us what your team already covers and we’ll take the rest — what we hand over is always working code, not files.